I am absolutely stunned! I’ve worked in television and radio for 30 years, and learned one thing about taping a show. If you make a mistake, you can have a “do over.”
Live TV and radio is more problematic. If you misspeak and don’t correct yourself, the gaffe lives on forever.
Which brings me to Barack Obama’s well-produced half-hour infomercial Wednesday night. It was well done from start to finish. Hollywood polish with some real nice “slice of life” vignettes of real people across the land. Well done!
Except for one glaring mistake, which may haunt him in the final six days. In the video (and I’ve posted the clip, so you can watch for yourself), Obama promises a tax cut for families making less than $200,000 per year. The problem is, his campaign promise heretofore has been a tax cut for all American families making less than $250,000 per year.
I have attached the direct quote from the front of his web site, which was still there tonight:
“Obama: It's the economy
Obama said he wanted to give a tax break to all families making under $250,000 per year, which he said was 95 percent of American workers. For those who make more, he said he would roll back the Bush tax cuts to the same level that they were under President Clinton.”
That’s two direct quotes, folks, which directly contradict each other. Was it a mistake, or a flip-flop on a campaign promise? A good Democratic friend, who supports Obama, sent me a text message immediately, stunned as I was at the change. You’d think a sharp campaign aide would have caught the mistake during the taping and corrected the Senator. Again, this was either an embarrassing mistake, or a change in policy.
Scanning the internet tonight, I see very little, if anything, about it on major media sites. There are some blogs, and a post on World Net Daily. Maybe this will erupt as a huge news story on Thursday. We’ll see. A mistake that glaring should be front page news!
That aside, the commercial was well done. I thought including the Governor of Ohio and a female Senator from Missouri were smart strokes, given their swing state status. Vignettes in Albuquerque, New Mexico and Joe Biden’s hometown of Scranton, Pennsylvania, were smart, too, given their battleground status.
By now, most voters have made up their minds; and, indeed, many have voted early. There may be only four percent of the public that remains undecided, and in the swing states their votes are crucial. Tonight’s video was mostly aimed at them.
I wonder how many of those undecided voters are aware of the glaring gaffe Obama made about his tax cut plan, and how many care. The election could lie in their hands.
More blogs right up through Election Day at www.MarkCurtisMedia.com.